San Diego Freelance Writers

Increase Your Business by Outsourcing Your "To-Write" List

If you're like most business owners, you already have too much to do. So, make the best use of your time: outsource your writing projects to professional writers. Freelance writers bring instant expertise in communication, when and where you need it. Here are a few ways a freelance writer can ease your workload and free you to focus on your core business.

Get your brochures done, and done right
Brochures are mission-critical sales support pieces. That's why it pays to have them professionally written. Many freelance copywriters also offer editing services, to update last year's brochure, add punch to headlines and subheads, or transform a rough draft into effective sales copy. By hiring a brochure writer, you'll get powerfully persuasive brochure copy, and you'll get it on time.

Establish and maintain a presence in the press
Every business can benefit from more publicity. But, when you're busy with other things, it's easy to overlook newsworthy events such as awards, anniversaries, customer stories, new hires, and new product or service introductions. Hiring a freelancer as needed gets your press releases and announcements out while they're still news.

Connect with customers through newsletters and e-newsletters
One of your best sources of increased business, are your current customers. Yet, how often do you communicate with them? A newsletter opens a continuing, regular channel of communication with that key target audience. Newsletters can be monthly or quarterly; e-newsletters should be more frequent. Outsourcing your newsletter to a freelance writer ensures that it gets out on schedule with lively, interesting, original content.

Improve your sales letters
Yes, you can outsource the job of writing letters! Your sales letters and other marketing correspondence will benefit from the friendly-but-persuasive style of a professional writer.

Update your website or blog
If you don't have a website, what are you waiting for? Call in a freelance web copywriter and get it done! If you have a website, a freelance writer can keep it up-to-date with your latest news and information. And, if you maintain a business blog, a freelancer can provide independent research and fresh content on a regular basis. Fresh, constantly updated web content is a sure-fire way to attract traffic - and customers!

Hiring a freelance writer reduces your stress while raising the standard of your business communication. You'll get better results with less time and effort - an improvement in both productivity and profitability. For more income, outsource!

John Kuraoka is a freelance writer with 26 years experience writing brochures, direct mail, and websites. Call him at (619) 465-6100.